social media strategist

How to Use Social Media to Grow Your Brand

If you’ve been relying wholly on traditional door-to-door methods of marketing, consider that a social media marketing strategy can actually amplify the audience for your products and services using fewer resources within a much shorter period of time. Here are some ways you can start to use social media straightaway to help you grow your brand:

Create an Authentic Social Media Presence

If you’re just starting out, it’s important to create a brand presence in at least 2 to 3 different social media platforms. The idea here being; creating as many touch points as possible in cyberspace to connect people with your brand. The platforms to choose for your specific business depends on your target audience as not all social media platforms are created alike in terms of demographics and buying power. Your social media presence online should reflect the authentic voice of your brand both in design and communication.

Regular and Consistent Engagement

Once you’ve created your social media pages, the next step is to regularly and consistently engage with your audience. Have a plan in terms of what you will be posting and when. And post consistently. Include posts where your audience can actively participate and engage with you. Have competitions and giveaways to encourage visits and follows. Ask for reviews. Remember to also be available to positively respond to questions and requests that come through your social media pages.

Provide Value and Build Authority

A potential client is more likely to buy from you and also stay a loyal customer if he or she’s had time to KLT (Know Like and Trust) you. This would require you as a business to provide a lot of value to your audience long before they even consider buying anything from you. In practical terms, think about whether there’s information that you as an expert can provide to your audience by way of content that gives them value in some shape or form and keeps them wanting to come back for more. Consistently providing high-value content in this way also builds brand authority and credibility both of which are necessary to position yourself as an industry expert.

Paid versus Free Marketing

Building an audience organically can be a time-consuming affair and you may find that the results don’t often match up to the amount of effort you’re putting in day to day. Paid marketing or using the services of a social media strategist is a no-brainer when it comes to getting targeted results leading to a much more tangible increase in your bottom-line. At, we work with your specific needs to create unique, tailor-made marketing strategies for branding, audience generation, profit building and so much more.

Ultimately, growing your brand online requires creating a compelling social media presence, consistent engagement, high-value content dissemination as well as a targeted marketing strategy to achieve best results.